Your opt-out settings for ads are also distributed and taken into account through Oath display systems. We recommend that users use these opportunities to optimize their experience. However, if you prefer that Yahoo does not share personal data with Oath and/or the Verizon family, you will find instructions to delete your Yahoo account here. None of this is necessarily unexpected behavior for a large technology company in 2018, and our collective expectation of privacy could be smaller than ever today. But in a post-Cambridge Analytica world, think twice before pressing this “OK” button. Oath, verizon`s media division, which operates both AOL and Yahoo, is finally unifying the data protection policy of its two old internet brands. This means an updated set of privacy policies and policies for hundreds of millions of users. And in an online world where privacy expectations have been radically overhauled by Facebook in the face of the chaos of Cambridge Analytica, it`s more important than ever to read the fine print on these splash screens. Your privacy is important to Yahoo, Oath and Verizon. The way Yahoo processes your personal data and personal data that we pass on to third parties outside the Oath/Verizon family has not changed.